Every day most business leaders make a mistake that costs them thousands to millions of dollars; they don’t explain clearly what it is their company does.
People buy things because they read words that make them want to buy things, and the StoryBrand Framework makes talking about your brand simple and effective.
This paradigm-shifting approach to connecting with customers gives you the ultimate competitive advantage, revealing the secret to helping customers understand the benefits of using your products, ideas, or services.
Building a StoryBrand does this by showing you how to capture your customer’s attention with clear, effective marketing messages.
Whether you are the marketing director of a multibillion dollar company, the owner of a small business, or a politician running for office, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Donald Miller is the CEO of StoryBrand, the cohost of the Building a Storybrand Podcast,and author of several books. Combined, Donald’s books have spent more than a year on the New York Times Bestsellers list.
Every year, Donald helps more than 3,000 business leaders clarify their brand’s marketingmessageto help their companies grow.
Donald is widely considered one of the most entertaining and informative speakers in the world. His audiences are challenged to lean into their own story, creatively develop and execute the story of their team, and understand the story of their customers so they can serve them with passion. Donald's thoughts on story have deeply influenced leaders and teams for companies like Pantene, Chick-fil-A,Intel, Prime Lending, Zaxby's, and thousands more.
He lives in Nashville, Tennessee, with his wife, Betsy, and their dogs, Lucy and June Carter.
“This is a seminal book built around an idea that will clarify, energize, and transform your business. Donald Miller offers a specific, detailed, and useful way to change the way you talk about the work you care about.”
“Donald Miller will teach you a lot more than how to sell products; he will teach you how to transform the lives of your customers. Your customers need you to play a role in their lives, and this book will teach you how. If you want your business to grow, read this book.”
“This is the most important business/marketing book of the year. All communicators know the power of Story. Donald Miller has captured the process to make your marketing pierce the white noise of the most over-served marketing generation in history. You have to read this book!”
“If you like making money, read this book. The StoryBrand Framework will help you create sales messages that people listen and respond to. We use it all the time, and it works!’”
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.
The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.
In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Donald Miller is the CEO of Business Made Simple, an online platform that teaches business professionals everything they need to know to grow a business and enhance their personal value on the open market. He is the host of the Business Made Simple podcast and is the author of several books, including the bestseller Building a StoryBrand. He lives and works in Nashville, Tennessee with his wife, Elizabeth.