William Knoedelseder reveals the backstory of American icon General Motors in the 1950s, whose phenominal rise was due to the stylings of visionary car designer Harley Earl.
Harleys Earl's story qualifies as a bona fide American family saga. It began in the Michigan pine forest in the years after the civil war, traveled across the Great Plains on the wooden wheels of a covered wagon, and eventually settled in a dirt road village named Hollywood, California, where young Harley took the skills he learned working in his father's carriage shop and applied them to designing sleek, racy-looking automobile bodies for the fast crowd in the burgeoning silent movie business.
As the 1920s roared with the sound of mass manufacturing, Harley returned to Michigan, where, at GM's invitation, he introduced art into the rigid mechanics of auto-making. Over the next thirty years, he functioned as a kind of combination Steve Jobs and Tom Ford of his time, redefining the form and function of the country's premier product. His impact was profound. When he retired as GM's VP of Styling in 1958, Detroit reigned as the manufacturing capitol of the world and General Motors ranked as the most successful company in the history of business.
Knoedelseder tells the story in ways both large and small, weaving the history of the company with the history of Detroit and the Earl family as Fins examines the effect of the automobile on America's economy, culture, and national psyche.
William Knoedelseder spent twelve years as a reporter at the Los Angeles Times, where his groundbreaking coverage of the recording industry for the newspaper's financial section resulted in the critically acclaimed book Stiffed: A True Story of MCA, the Music Business, and the Mafia. Knoedelseder has also been a television executive, creating, managing, and producing news programs for Knight Ridder, Fox, and the USA Network. At USA, he was vice president of news. His book I'm Dying up Here: Heartbreak and High Times in Stand-up Comedy's Golden Era has been optioned for film by actor Jim Carrey. He lives in Woodland Hills, California.