• 15-ounces of Johnson's baby powder with naturally derived cornstarch, aloe, and vitamin E provides a gentle way to soothe your baby's skin and leave it feeling soft and smooth• Hypoallergenic, dermatologist-tested, and specially designed for baby's delicate skin, this baby powder contains aloe & vitamin E and is clinically proven mild and 100% gentle• This cornstarch baby powder quickly absorbs moisture, and is free of parabens, phthalates, dyes, and sulfates• This paraben-free baby powder is great for kids and adults too. Try it at the beach to help remove sand, or as a dry shampoo alternative for adults• For over 125 years, Johnson's formulas have been specifically designed for baby's delicate skin. To use, shake baby powder directly into your hand, away from the face, before smoothing onto the skin
Relieves dry, rough patches
Absorbs moisture, keeps dry
Enriched with moisturizers
Gentle, Clean & Fresh Scent
We are constantly improving our products based on what we hear from you. You told us 'less is more' and after re-evaluating our formulas, we've reinvented Johnson’s, now with 50% fewer ingredients. Because what's good for your baby is good for us all.
Why did Johnson’s reformulate?
We are continually learning about babies’ specific skin care needs with much of the industry led baby skin care research coming from us! Now we
combined our latest research with our love for babies to raise the bar even higher & improve products.
What ages are Johnson’s Classics best for?
Johnson’s Classics are great for any age– from baby all the way to adult.
How can adults use baby powder?
Second-day hair doesn’t have to be oily and lifeless. For a quick and easy fix, sprinkle baby powder on your roots to absorb oil while adding volume. You
can also use our powder to add texture before creating an up-do!
Are Johnson’s products hypoallergenic?
Our products are free of known allergens* because babies’ skin can be sensitive.
*identified by the Scientific Committee on Consumer Safety of the European Commission (2012).
How do you ensure the safety and quality of your products?
We follow a 5-step Safety Assurance Process to ensure safe care for your babies.
1.Sourcing Raw Materials, 2.Thoroughly Assessing Ingredients, 3.Clinical Evaluation & Testing, 4.Testing Real-Life Use Cases, 5.Ongoing Evaluation
Learn more on our site
For over 125 years, Johnson’s products have been specially designed for baby’s delicate skin. And because we’re dedicated to all things gentle, we’ve reformulated with simpler, gentler formulas, free of parabens, sulfates, & phthalates**. Our products have fewer ingredients with the same love you’ve grown to trust.
*Based on 2017 clinical skin safety assessments
**Based on the ingredients used in the manufacturing of the product
Johnson's Baby Powder with Aloe, Vitamin E & naturally derived cornstarch gently absorbs moisture to soothe delicate skin, and leave it feeling soft and smooth. Specially formulated for babies, this baby powder is dermatologist tested and clinically proven mild and gentle. This hypoallergenic baby powder is free of parabens, phthalates, dyes, and harsh fragrances. Formulated to be gentle, never harsh, this baby powder has a light, silky texture for easy application. It's great for kids and adults, too! Try it at the beach to help easily remove sand or use it as a dry shampoo alternative for adults.