Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

Thương hiệu: Jay Heinrichs
Tình trạng: Mới
Bán tại: Mỹ
Thời gian hàng dự kiến
Giao Nhanh
Nếu quý khách thực hiện thanh toán trong hôm nay. Dự kiến hàng sẽ về đến Việt Nam trong ngày 22-10-2022.
Giao Tiêu chuẩn
Nếu quý khách thực hiện thanh toán trong hôm nay. Dự kiến hàng sẽ về đến Việt Nam từ 26-10-2022 đến 29-10-2022.
Dự kiến hàng sẽ về đến Việt Nam từ 26-10-2022 đến 29-10-2022 nếu quý khách thực hiện thanh toán trong hôm nay.
Được bán bởi: Amazon.com
100% đánh giá uy tín
Duy nhất tại Giaonhan247
Mua sắm không giới hạn
Mua hộ tất cả các sản phẩm từ website TMĐT lớn ở Mỹ và các nước khác ở nhiều lĩnh vực công nghệ, sức khỏe, gia dụng, thời trang…
Bảo vệ người mua
Bảo hiểm 100% số tiền đặt mua. Đảm bảo giao dịch, bảo vệ người mua, hỗ trợ khiếu kiện với người bán, các rủi ro phát sinh sẽ được Giaonhan247 giải quyết.
Liên tục cập nhật hành trình
Hệ thống theo dõi tiến trình vận chuyển rõ ràng giúp Khách Hàng dễ dàng theo dõi hành trình đơn hàng xuyên suốt từ lúc thanh toán đến khi nhận hàng.
Đổi trả xuyên biên giới
Hãy để Giaonhan247 giúp bạn trả lại người bán nếu sản phẩm thực tế không đúng như thông tin mô tả.
Ưu đãi theo cấp thành viên
Chính sách chiết khấu đặt biệt cho từng cấp thành viên, ngoài ra có có nhiều ưu đãi hấp dẫn theo từng cấp khi trở thành thành viên thân thiết.
Đội ngũ tư vấn tận tâm
Cung cấp, giải đáp thông tin chính xác khi mua hàng. Hỗ trợ Khách Hàng liên hệ với người bán để kiểm tra thông tin sản phẩm trước khi Khách Hàng quyết định tiến hành thanh toán.
Giá tạm tính về Việt Nam
620,696 đ
598,207 đ
Thông số sản phẩm
Publisher
Crown; 4th edition (April 21, 2020)
Language
English
Paperback
480 pages
ISBN-10
0593237382
ISBN-13
978-0593237380
Item Weight
1.06 pounds
Dimensions
6.14 x 0.94 x 9.26 inches
Best Sellers Rank
#9,618 in Books (See Top 100 in Books) #3 in Speech (Books) #15 in Business Negotiating (Books) #78 in Communication & Social Skills (Books)
Customer Reviews
4.6 out of 5 stars 1,113Reviews
Thông tin sản phẩm Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
Thương hiệu Jay Heinrichs là cái tên nổi tiếng được rất nhiều khách hàng trên thế giới chọn lựa. Với kiểu dáng đẹp mắt, sang trọng, sản phẩm Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion là sự lựa chọn hoàn hảo nếu bạn đang tìm mua một món Management & Leadership cho riêng mình.
Là một sản phẩm hoàn toàn mới của Amazon.com độ uy tín của seller là khoảng 5, vì vậy bạn có thể tham khảo các đánh giá của khách mua hàng trước và yên tâm hơn khi chọn mua sản phẩm này.
Sản phẩm Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion đang được bán với giá ưu đãi là $14.16 tại nước Mỹ.
Mức giá này bao gồm: Giá gốc sản phẩm đang bán trên Amazon là $12.99 + Phí ship nội địa $1.17.
Với khối lượng khoảng 1.27 pounds, Giaonhan247 sẽ nhanh chóng giao món hàng này về tay bạn. Dự kiến hàng sẽ về đến Việt Nam từ 26-10-2022 đến 29-10-2022 nếu quý khách thực hiện thanh toán trong hôm nay.
Ngoài ra, bạn còn được giảm 2% phí dịch vụ khi thanh toán trước toàn bộ đơn hàng và 1% giá trị đơn hàng khi thanh toán bằng VNPay. Nhanh tay đặt mua ngay hôm nay để được giảm thêm 10% phí dịch vụ từ Giaonhan247 và mức giá ưu đãi nhất từ sàn thương mại điện tử hàng đầu thế giới Amazon!
Giá sản phẩm trên đã được Giaonhan247 bao gồm đầy đủ thuế theo luật hiện hành. Nếu có thắc mắc khi mua hàng, bạn có thể gọi vào số Hotline 1900 545 584 và Email [email protected]

Mô tả sản phẩm

Product Description

The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully
 
“Cross Cicero with David Letterman and you get Jay Heinrichs.”—Joseph Ellis, Pulitzer Prize–winning author of The Quartet and American Sphinx
 
Now in its fourth edition, Jay Heinrichs’s 
Thank You for Arguing is your master class in the art of persuasion, taught by history’s greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. 

Filled with time-tested secrets for emerging victorious from any dispute, including Cicero’s three-step strategy for inspiring action and Honest Abe’s Shameless Trick for lowering an audience’s expectations, this fascinating book also includes an assortment of persuasion tips, such as:
 
• 
The Chandler Bing Adjustment: Match your argument to your audience (that is, persuasion is not about you).
• 
The Belushi Paradigm: Before people will follow you, they have to consider you worth following. 
• 
The Yoda Technique: Transform a banal idiom by switching the words around. 
 
Additionally, Heinrichs considers the dark arts of persuasion, such as politicians’ use of coded language to appeal to specific groups. His sage guide has been fully updated to address our culture of “fake news” and political polarization. 
 
Whether you’re a lover of language books or just want to win more anger-free arguments on the page, at the podium, or over a beer, 
Thank You for Arguing is for you. Warm, witty, and truly enlightening, it not only teaches you how to identify a paraleipsis when you hear it but also how to wield such persuasive weapons the next time you really, really need to get your way. This expanded edition also includes a new chapter on how to reset your audience’s priorities, as well as new and improved ArgueLab games to hone your skills.

Review

“Clever, passionate, and erudite.”Publishers Weekly

About the Author

Jay Heinrichs spent twenty-six years as a writer, editor, and magazine-publishing executive before becoming a full-time advocate for the lost art of rhetoric. He is Professor of the Practice of Rhetoric and Oratory at Middlebury College and lectures frequently on argument and persuasion, speaking to audiences ranging from Ivy League business students to NASA scientists to Southwest Airlines executives. He lives near Middlebury, Vermont.

Excerpt. © Reprinted by permission. All rights reserved.

1. Open Your Eyes

THE INVISIBLE ARGUMENT

A personal tale of unresisted persuasion

Truth springs from argument among friends.—David Hume

It is early in the morning and my seventeen-year-old son eats breakfast, giving me a narrow window to use our sole bathroom. I wrap a towel around my waist and approach the sink, avoiding the grim sight in the mirror; as a writer, I don’t have to shave every day. (Marketers despairingly call a consumer like me a “low self-monitor.”) I do have my standards, though, and hygiene is one. I grab toothbrush and toothpaste. The tube is empty. The nearest replacement sits on a shelf in our freezing basement, and I’m not dressed for the part.

“George!” I yell. “Who used all the toothpaste?”

A sarcastic voice answers from the other side of the door. “That’s not the point, is it, Dad?” George says. “The point is how we’re going to keep this from happening again.”

He has me. I have told him countless times how the most productive arguments use the future tense, the language of choices and decisions.

“You’re right,” I say. “You win. Now will you please get me some toothpaste?”

“Sure.” George retrieves a tube, happy that he beat his father at an argument.

Or did he? Who got what he wanted? In reality, by conceding his point, I persuaded him. If I had simply said, “Don’t be a jerk and get me some toothpaste,” George might have stood there arguing. Instead I made him feel triumphant, triumph made him benevolent, and that got me exactly what I wanted. I achieved the pinnacle of persuasion: not just an agreement, but one that gets an audience—a teenage one at that—to do my bidding.

No, George, I win.


The Matrix, Only Cooler

What kind of father manipulates his own son? Oh, let’s not call it manipulation. Call it instruction. Any parent should consider rhetoric, the art of argument, one of the essential R’s. Rhetoric is the art of influence, friendship, and eloquence, of ready wit and irrefutable logic. And it harnesses the most powerful of social forces, argument.

Whether you sense it or not, argument surrounds you. It plays with your emotions, changes your attitude, talks you into a decision, and goads you to buy things. Argument lies behind political labeling, advertising, jargon, voices, gestures, and guilt trips; it forms a real-life Matrix, the supreme software that drives our social lives. And rhetoric serves as argument’s decoder. By teaching the tricks we use to persuade one another, the art of persuasion reveals the Matrix in all its manipulative glory.

The ancients considered rhetoric the essential skill of leadership—knowledge so important that they placed it at the center of higher education. It taught them how to speak and write persuasively, produce something to say on every occasion, and make people like them when they spoke. After the ancient Greeks invented it, rhetoric helped create the world’s first democracies. It trained Roman orators such as Julius Caesar and Marcus Tullius Cicero and gave the Bible its finest language. It even inspired William Shakespeare. Every one of America’s founders studied rhetoric, and they used its principles in writing the Constitution.

Rhetoric faded in academia during the 1800s, when social scientists dismissed the notion that an individual could stand up to the inexorable forces of history. Who wants to teach leadership when academia doesn’t believe in leaders? At the same time, English lit replaced the classics, and ancient thought fell out of vogue. Nonetheless, a few remarkable people continued to study the art. Daniel Webster picked up rhetoric at Dartmouth by joining a debating society, the United Fraternity, which had an impressive classical library and held weekly debates. Years later, the club changed its name to Alpha Delta and partied its way to immortality by inspiring the movie
Animal House. To the brothers’ credit, they didn’t forget their classical heritage entirely; hence the toga party.

Scattered colleges and universities still teach rhetoric—in fact, the art is rapidly gaining popularity among undergraduates—but outside academia we forgot it almost entirely. What a thing to lose. Imagine stumbling upon Newton’s law of gravity and meeting face-to-face with the forces that drive the universe. Or imagine coming across Freud for the first time and suddenly becoming aware of the unconscious, where your id, ego, and superego conduct their silent arguments.

I wrote this book for that reason: to lead you through this ill-known world of argument and welcome you to the Persuasive Elect. Along the way you’ll enhance your image with Aristotle’s three traits of credible leadership: virtue, disinterest, and practical wisdom. You’ll find yourself using logic as a convincing tool, smacking down fallacies and building airtight assertions. Aristotle’s principles will also help you decide which medium—text? phone? skywriting?—works best for each message. You will discover a simple strategy to get an argument unstuck when it bogs down in accusation and anger.

And that’s just the beginning. The pages to come contain more than a hundred “argument tools” borrowed from ancient texts and adapted to modern situations, along with suggestions for trying the techniques at home, school, or work, or in your community. You will see when logic works best, and when you should lean on an emotional strategy. You’ll acquire mind-molding figures of speech and ready-made tactics, including Aristotle’s irresistible enthymeme, a neat bundle of logic that I find easier to use than pronounce. You’ll see how to actually benefit from your own screw-ups. And you’ll discover the most compelling tools of all in your audience’s own self-identity.

By the end of the book you will have mastered the rhetorical tricks for making an audience eager to listen. People still love a well-delivered talk; the top professional speakers charge more per person than a Bruce Springsteen concert. I devote a whole chapter to Cicero’s elegant five-step method for constructing a speech—invention, arrangement, style, memory, and delivery—a system that has served the greatest orators for the past two thousand years.

Great argument does not always mean elaborate speech, though. The most effective rhetoric disguises its art. And so I’ll reveal a rhetorical device for implanting opinions in people’s heads through sheer sleight of tongue.

Besides all these practical tools, rhetoric offers a grander, metaphysical payoff: it jolts you into a fresh new perspective on the human condition. After it awakens you to the argument all around, the world will never seem the same.

I myself am living proof.


My Perfectly Rhetorical Day

To see just how pervasive argument is, I recently attempted a whole day without persuasion—free of advertising, politics, family squabbles, or any psychological manipulation whatsoever. No one would persuade me, and I would avoid persuading them. Heck, I wouldn’t even let myself persuade myself. Nobody, not even I, would tell me what to do.

If anyone could consider himself qualified for the experiment, a confirmed hermit like me could. I work for myself; indeed, having dropped out of a career in journalism and publishing, I work by myself, in a cabin a considerable distance from my house. I live in a tiny village in northern New England, a region that boasts the most persuasion-resistant humans on the planet. Advertisers have nightmares about people like me: no TV, no smartphone, dial-up Internet. I’m commercial-free, a walking NPR, my own individual, persuasion-immune man.

As if.

My wristwatch alarm goes off at six. I normally use it to coax myself out of bed, but now I ignore it. I stare up at the ceiling, where the smoke detector blinks reassuringly. If the smoke alarm detected smoke, it would alarm, rousing the heaviest sleeper. The philosopher Aristotle would approve of the smoke detector’s rhetoric; he understood the power of emotion as a motivator.

For the time being, the detector has nothing to say. But my cat does. She jumps on the bed and sticks her nose in my armpit. As reliable as my watch and twice as annoying, the cat persuades remarkably well for ten dumb pounds of fur. Instead of words she uses gesture and tone of voice—potent ingredients of argument.

I resist stoically. No cat is going to boss me around this morning.

The watch beeps again. I wear a Timex Ironman, whose name comes from a self-abusive athletic event; presumably, if the watch works for a masochist who subjects it to two miles of swimming, a hundred miles of biking, and 26.2 miles of running all in one day, it would work for someone like me who spends his lunch hour walking strenuously down to the brook to see if there are any fish. The ancient Romans would call the Ironman’s brand appeal argumentum a fortiori, “argument from strength.” Its logic goes like this: if something works the hard way, it’s more likely to work the easy way. Advertisers favor the argument from strength. Years ago, Life cereal ran an ad with little Mikey the fussy eater. His two older brothers tested the cereal on him, figuring that if Mikey liked it, anybody would. And he liked it! An argumentum a fortiori cereal ad. My Ironman watch’s own argument from strength does not affect me, however. I bought it because it was practical. Remember, I’m advertising-immune.

 

0
So sánh