We believe what goes on your body is as important as what goes in it. That's why our beauty and body care standards go beyond typical "clean beauty" claims. We ban 240+ ingredients commonly used in beauty and body products, including parabens, phthalates, formaldehyde donors, oxybenzone, PFAS and EDTA. Our experts review the latest research on beauty and body care ingredients for many factors including possible impacts on the environment and human health. Organic claims on our body care products are required to be backed up by third-party certification. Products labeled "organic" are required to contain at least 95% organic ingredients and be certified to the USDA National Organic Standards.

From the manufacturer

365 by Whole Foods Market products give you that dance-down-the-aisles feeling. Our huge range of choices, with high-quality ingredients at prices you can get down with, makes grocery shopping so much more than tossing the basics in your cart. It’s the splurgiest way to save.

Next-Level Necessities

Our basics are anything but. We ban icky ingredients like hydrogenated oils, bleached and bromated flours, and more than 150 colors, flavors and preservatives from our products. So you can dig into our crackers, breads and cake mixes with.

Body Care You Can Bank On

We believe that what goes on your body is as important as what goes in it. That’s why we banned over 100 ingredients commonly found in body care products. Sayonara, triclosan.

There’s an Organic for That

We provide a huge assortment of organic and non-GMO product choices at prices that won’t burn a hole in your favorite pants. In fact, they’ll probably become your new dancing pants when you drop that organic crunchy peanut butter in your cart.

Awesomeness on Every Aisle

There’s a wide world of food out there, and we’re proud to bring you the best of it. That means whole-grain breads, organic milk, frozen veggies and so much more, all backed by our unmatched Whole Foods Market Quality Standards.