From the manufacturer

About Us

All anglers thrive in the arena of conflict, whether it is man vs. man, man vs. nature, or man vs. predator. LIVETARGET is a brand that lives in the primal space of competition.

Our connection and commitment to the primal spirit of competition drives us to create and build lures that give anglers a distinct competitive edge. Our baits are designed to trigger more bites on any given water. Their realism helps you crack the code on ever-changing patterns. They give you the confidence to endure any situation that tests oneís commitment to the hunt, ultimately helping you outthink and outfish your opponent with the expectation to win. With LIVETARGET lures, you will be the boat everyone else is watching.

LIVETARGET baits are designed and engineered to build unwavering confidence through measurable success: catching fish. Through a highly evolved research and development process, no detail is overlooked and no shortcuts are taken to achieve perfection.

Tight groups are what you get with Bushnell's Rimfire Riflescope. Designed to deliver peak performance for the 40-grain .22 LR, this scope boasts a BDC reticle with hold positions out to 125 yards—and you'll never miss your shot thanks to capped turrets that protect your settings in the field. Shots at first and last light are in the bag too, thanks to enhanced optical glass that boosts contrast and resolution. And tough? You bet, thanks to a one-piece, aircraft-grade aluminum body that has no problem standing up to the elements and rough use. You'll also have the confidence to know it won't fog up on you since it's fully IPX7 waterproof.