From the Publisher

The digital Marketing Handbook

Drive Performance. Anytime, Anywhere.

This Handbook offers a comprehensive guide to driving performance. By understanding and optimizing the customer journey, embracing search engine optimization, leveraging paid media, harnessing the power of email marketing, and tapping into the potential of influencer and affiliate marketing, businesses can unlock their full potential in the digital landscape. This handbook equips readers with the knowledge and strategies necessary to navigate the complexities of digital marketing, ultimately driving measurable results and achieving business success.

Strategize and optimize your customer's journey
Build relevant audiences for your business needs
Maximize sales and engagement on your website
Maximize reach through Search Engine Optimization
Become relevant on Social Media
Boost conversions with a strong Paid Media strategy
Automate and empower your Email Marketing strategy
Have Influencers become your brand's advocates

From the Publisher

The digital Marketing Handbook

Drive Performance. Anytime, Anywhere.

Contents