Dr. Keon's scrupulous research and meticulous documentation will wipe
those sinister milk mustaches off all the smirking dairy execs. Whitewash is nothing less than a lifesaver. --Rory Freedman, author, Skinny Bitch
Whitewash: The Disturbing Truth about Cow’s Milk and Your Health is a powerful ‘must’ for health and nutrition libraries. -Midwest Book Review
I defy anyone to read this book and keep on drinking the stuff. -Vegan Voice, Australia
Whitewash is by far the best book written on the subject of dairy. It's as convincing as Diet for a New America or The China Study, and should be required reading for all. -Joseph Connelly, Publisher, VegNews Magazine
This book has the potential to dramatically change your health. --Neal Barnard, M.D., President, Physicians Committee for Responsible Medicine
Joseph Keon's Whitewash
is another authoritative and well-referenced
nail in the cow milk coffin. --William Harris, M.D. Whitewash
is an excellent, well-researched book. Read it and don't drink your milk! --Jay N. Gordon, MD, FAAP
Joseph Keon has done a remarkable job in revealing the most effective (and expensive) propaganda campaign in US history
--Patti Breitman, co-author of How to Say No Without Feeling Guilty At long last, the dairy industry’s propaganda and brainwashing are exposed. Joseph Keon has collected an impressive body of research to show that far from being nature’s perfect food, cow’s milk is unnecessary and potentially harmful. Whitewash uncovers the biggest health scam ever perpetrated on the American public. --Michele Simon, JD, MPH
Author, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back
Whitewash is the book vegans have been waiting for, and the one book the dairy industry would most want you not to read. With meticulous references and a passion for his subject, Joseph Keon’s has written a book packed with vital information and invaluable resources. It is easy to read and backed by science. The author has done a superb job in revealing the most effective and expensive propaganda campaign in U.S. history. Patti Breitman, co-author of How to Say No Without Feeling Guilty and Director, Marin Vegetarian Education Group.
From the foreword: I might be one of the last people you would expect to find questioning the value of dairy products for human health. Not that this is an easy question for most people. The assumption that dairy products are wonderful foods prevails throughout our culture with amazing tenacity. But in my family of origin, this assumption was held with a steadfastness that was virtually religious.
There was a reason. My father founded, owned and ran what became the world’s largest ice cream company --- Baskin-Robbins. Our house included a commercial-sized freezer with each of the 31 flavors, one for each day of the month. By the time I was 21, my father had manufactured and sold more ice cream than any human being who had ever lived on the planet. And he groomed me, his only son, to succeed him. It was his plan that I would follow in his footsteps.
So what am I doing writing a foreword for a book titled
A wellness consultant, nutrition and fitness expert for over twenty-five years, Dr. Joseph Keon is considered a leading authority on public health and is the author of three books, including Whole Health: The Guide to Wellness of Body and Mind and The Truth about Breast Cancer: A Seven-Step Prevention Plan.
Dr. Joseph Keon has been a wellness consultant, nutrition and fitness expert for over 25 years. He is considered a leading authority on public health, and is the author of Whole Health: The Guide to Wellness of Body and Mind and The Truth about Breast Cancer: A Seven-Step Prevention Plan.